Starbucks to Enter the Ultimate Coffee Snob Market: Italy – Fortune



Fortune

Starbucks to Enter the Ultimate Coffee Snob Market: Italy
Fortune
While Starbucks now operates in other markets known for coffee snobbishness, notably France, the company said the move into Italy is particularly meaningful to CEO Howard Schultz. During a business trip in 1983 to Milan and Verona, he discovered the …
Starbucks to open first coffee shop in Italy next yearDeutsche Welle
Global Coffee Giant Is Going Where No Other Chain Has Gone Before: ItalyInquirer.net
Starbucks to give Italy a shot … or twoCNBC

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