Three Customer Loyalty Lessons From Coffee Companies. Only One Is Good.


Did you get a new coffee maker during the holiday season? Or perhaps a Starbucks gift card? You might be surprised at how three coffee sellers offer up valuable lessons in marketing and building customer loyalty. Unfortunately, some of those lessons are what not to do. Here are three examples – good, bad, and ugly – plus one key takeaway common to all three. (Bonus: the third example features a …

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